The Sign
The sign was originally erected in 2008 and located in the Market Place. The sign is topped with an Agnus Dei (lamb of god) crest (On a wreath Or and Azure upon a mount Vert a paschal lamb Argent supporting a cross-staff Or flying a pennant Azure charged with a woolpack Argent), which represents the church. The shield is the town arms which were awarded in 1618 and consist of: azure background, a chevron erminoise between three woolsacks argent. This relates to the importance of the wool trade industry back in the Middle Ages.

The Name and Population
The population of the town was 8,253 at the 2011 census. The place was called Hetlega in the Domesday Book. The name means "Woodland clearing with heather", from Old English.

Other Points of Interest
The church is dedicated to St Mary the Virgin